SAMSUNG LED TV 55 Inch, SMART, 4K UHD, HDR 10 - UA55RU7400RXUM

Dynamic color, powerful content

1. Dynamic crystal color
Indulge in billions of billions of colors.

2. UHD processor
Image quality with the ability to move you.

3. HDR
HDR clearly shows you every detail, even in the brightest or darkest scenes.

4. Bixby on TV
Do more with Bixby. Our smart assistant allows you to interact with the TV more usefully.

Dynamic frosted color, I see it real
Indulge in billions of billions of colors. Dynamic Crystal Color provides vibrant variations so you can see every subtlety.

UHD processor, powerful image quality
Image quality for your motion is made possible by a single chip that coordinates colors, improves high contrast, and achieves HDR.

True 4K UHD resolution
Enjoy crisp, clear pictures with 4K UHD TV that has 4x more pixels than FHD TV. Now you can see even the smallest details in every scene.

UHD blackout
Enjoy enhanced color and sharpness levels and contrast for your screen. Samsung UHD Dimming divides the screen and processes it into small blocks until you see more accurate details.

HDR, see more details
The high dynamic range increases the range of TV light so you can enjoy an enormous range of colors and visual detail, even in the darkest scenes.

Clean cables solution
You only need to follow three simple steps to make sure you see the TV without those messy wires.

Step 1. Connect your cables.
Step 2. Push the cables to the integrated cable lines at the back.
Step 3. Organize the cables neatly through the TV stand.
There are no visible wires. Clean finishing.

Slim is the new elegance
The slim design adds a touch of confidence and luxury to your home interior. When a live UHD resolution screen appears, the frame quietly slides to the background while your eyes focus on the movement.

Intelligent hub and remote control
Samsung UHD TV gets smarter with Smart Hub and Samsung One Remote. They put all the content you want at your fingertips, from the set-top box to games, apps, and the Live TV console. All you need is one.

Your assistant has arrived. Say hello to Bixby
You can even talk to a Samsung UHD TV. Bixby is your assistant that bypasses TV control. Just ask and get more.

SmartThings for your smart home.
Really smart home, tailored to your life. Thanks to the integrated Samsung SmartThings technology, Samsung UHD TV can connect you to your IoT devices and sensors. You can turn on the lights, check what's in the fridge, and even control the robotic robot vacuum cleaner.

Smooth connections
work with
Samsung UHD TV can be the center of a new and more convenient lifestyle. It seamlessly integrates with smart speakers and mobile devices - even from other brands.

AirPlay 2
With the built-in AirPlay 2 feature, you can stream or share content from Apple devices on the big screen. You can easily play videos, music, photos, and more from iPhone, iPad, and Mac on Samsung UHD TV.