Special Price SAR 3,999 Regular Price SAR 7,499
Availability: In stock

Get it 0 % interest installments with the banks. More info

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Fast Delivery* Delivery takes place From 3 days to 7 days inside Riyadh.

Fast Delivery* Delivery takes place From 3 days to 14 days outside Riyadh.


Your home is full of possibilities

360-degree design for all angles

Enjoy the look of your TV from every angle - and that's not just the screen. Serif TV looks great from the front, the back, and the sides, making it a decorative masterpiece that can adorn any place it is placed. Let Serif TV blend in perfectly with everything that surrounds you in your room.

Lowest glare, maximum fun

matte display

The matte screen greatly reduces light reflections on Serif, so you can fully enjoy what you're watching.

Gorgeous all over the place

detachable holder

Put Serif literally anywhere in the room. The detachable stand gives you the option to remove the stands and move the device from room to room, making it more versatile in your space.

See the world through innovative QLED TV technology

100% color volume and technology (HDR 10+)

Samsung's advanced Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if a scene is very bright or dark, you'll see colors and scenes realistically. HDR10+ analyzes each scene frame by frame to adjust the level of brightness for the perfect picture.

Serif design

by Ronan and Erwan Bouroullec

"I" design

Designed by Ronan and Erwan Bouroullec, Serif TV transforms the adorable "I" shape into a statement piece in a way no other TV can.

Unique inspiration for your space

Designed by Ronan and Erwan Bouroullec

Serif TV is more than just a TV. Serif TV blends harmoniously with home spaces and décor.

nice color

two colors

The TV is available in two cool colors: blue, which gives the room a natural feel of The Serif, and a more intimate off-white. Now, it's time to compliment your home décor with this wonderful piece of art.

Enjoy any moment with Serif TV

Ambient Mode +

Instead of keeping your Serif screen dim and black when it's off, take advantage of it to show like today's weather, headlines, your photos, and more.

exclusive styles

Designed by Ronan and Erwan Bouroullec

The exclusive Borolik patterns in Ambient Mode are inspired by the natural world around us such as beautiful foliage and quilting fabric.

The smart way to access your favorite content

Smart Hub_Worldwide (check the appropriate image for your area)

Discover your favorite movies, TV shows, games, and ambient screens, all in one place.

View your mobile content

Reflection of mobile phone content on the screen

Stream your content directly from your phone using the SmartThings app on Android and iOS devices, or via AirPlay on Apple devices.

One-touch is enough

Click View

Everything you watch on your mobile device can be seen on your TV with just one touch of your phone on Serif TV.

Split your screen and do more


Watch TV and phone on the same screen at the same time. Simply add the contents to watch simultaneously and create your own set of screens.

simple connection

Using Near Field Communication (NFC) on TV

When you need some music, just place your mobile device on top of the Serif TV. You will then be able to stream music from your mobile phone on The Serif.

Make a wish with The Serif

Voice assistant at your disposal

Choose your favorite Samsung Bixby voice assistant to find entertainment, control your home, and more.

Make a wish with The Serif

Easier control, greener future

solar cell remote

Say goodbye to single-use batteries with this SolarCell remote control and indoor lights.

More Information
SKU 1411118261280004
Brand Samsung
Model Number QA43LS01BAUXSA
Color Black
Country Made Vietnam
Frequency 50/60HZ
TV Screen Size 43 inch
TV Resoluation 3840 pixel * 2160 pixel
TV Resolution Type 4K ULTRA HD with HDR / 4K HDR
TV Screen Type Flat
TV Smart Yes
Remote Control Yes
USB input Numbers 2
Number of HDMI 4
TV Android No