Sony 43 inch, Full HD, Smart, LED TV, Black - KDL-43W660F
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4 interest-free payments of SAR . No fees. Shariah-compliant 
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Explore new ways to be entertained
See how our latest HDR and upscaling technologies combine with One-button YouTube to open up worlds of exciting Full HD entertainment.
Powering Reality
Behind every Sony TV screen there’s a wealth of unique signal processing and panel control technologies working to create a picture that takes your breath away.
Rediscover every detail in Full HD
X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.
Made to listen
Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.
Performs in the toughest conditions
Enjoy your entertainment, without any disruption. This TV with X-Protection PRO is extremely durable and protected from dust, humidity, power surges and even lightning strikes.
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