Why to buy Sony 50 inch Full HD HDR Smart LED TV - KDL-50W660F :
Rediscover Every Detail in Full HD
Sony W660F picture processing upscales every pixel for exceptional Full HD clarity. As frames are analyzed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.
Discover Thrilling HDR Entertainment
This TV brings you the excitement of movies and games in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.
A Smarter Way To Enjoy Your Smartphone
Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos, and music from multiple devices.
Emerging Sound
Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.
Minimalist Design
Maximize your space, minimize your cables. This slimline HDR TV is edged in a narrow aluminum effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden.
Disclaimer: Information below is directly from manufacturer/3rd party and is for additional information only. Xcite is not liable for any inaccuracies or discrepancies in the information provided below.
Disclaimer: Information below is directly from manufacturer/3rd party and is for additional information only. Xcite is not liable for any inaccuracies or discrepancies in the information provided below.
Features
More clarity, more detail with Full HD
Experience the exquisite detail, contrast and texture of Full HD 1080p. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined and more real with minimal noise and maximum impact.
Rediscover every detail with X-Reality™ PRO
X-Reality PRO picture processing upscales every pixel for exceptional Full HD clarity. As frames are analysed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.
Discover thrilling HDR entertainment
This TV brings you the excitement of shows and movies in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.
Enjoy HDR gaming
Sony’s HDR televisions make excellent partners for PlayStation®4 and PlayStation®4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with intensely vibrant colours. See your favourite games come to life with incredible picture quality.
Access YouTube™ instantly with one click
Go straight to YouTube and enjoy all your favourite videos. We have made watching clips ultra fast on this internet ready TV with YouTube and included a YouTube button on the remote control for easy browsing.
Made to listen: ClearAudio+
Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.
A smarter way to enjoy your smartphone
Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos and music from multiple devices.
X-Protection PRO: Designed for the toughest conditions
X-Protection PRO safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000V.
Narrow aluminium look frame
The screen is edged with a slim, narrow frame that maximises the viewing area. Its aluminium effect makes the TV look elegant and refined.
Cable management
Hide cables in the stand, and hold them in place with an included cable holder.
Cable-free front
Hide all your cables from set-top boxes or Blu-ray players within the unique stand.
Motionflow™ XR keeps the action smooth
Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.
DSEE restores detail to your digital music
Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.
Clear Phase for smooth, balanced frequencies
BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.
Cinematic S-Force Front Surround
Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.
From smartphone to TV: enhanced web surfing with USB Tethering
With USB Tethering, you can use your smartphone's mobile network to access and explore the Internet on your television.
Table Top Stand, Remote Control, Batteries, AC Power Adaptor, AC Power Cord, Operating Instructions, Quick Setup Guide
Model year
Model year2018
Dimensions and Weight
Screen Size (inch, measured diagonally)50" (49.5")Screen Size (cm, measured diagonally)125.7 cmDimension of TV without Stand (W x H x D)Approx. 1130x660x68 mmDimension of TV with Stand (W x H x D)Approx. 1130x717x268 mmDimension of TV with Floor Stand (W x H x D)-Dimension of Package Carton (W x H x D)Approx. 1228 x 786 x 150 mm
Stand WidthApprox. 746 mmVESA® Hole Pitch(W x H)200x200 mmWeight of TV without StandApprox. 11 kgWeight of TV with StandApprox. 11.4 kgWeight of TV with Floor Stand-Weight of Package Carton (Gross)Approx. 16 kg
Electronic Program Guide (EPG)YesInternet BrowserVEWD(Depends on Country)On/Off TimerYesSleep TimerYesTeletextYesTwin PictureNoClosed Captions (Analog/Digital)(Analogue)-
Sound (Processing)
Dolby audio format supportDolby™ Digital,Dolby™ Digital Plus,Dolby™ Pulse,Dolby™ AC-4DTS audio format supportDTS Digital SurroundFM RadioYes
Sound processingClearAudio+Simulated surround soundS-Force Front SurroundSound modesStandard,Music,Cinema,Sports
Power and Energy saving
Energy Level Rating APower Consumption (in operation)Rated: 117W / Standard: 80.0WAnnual Power Consumption*-Power Consumption (in standby)[Jordan or Egypt]:0.50W, [Other]:0.5WPower Consumption (Networked Standby Mode) – Terminals-Peak luminance ratio for EU76%Presence of leadYesMercury content(mg)0.0
Power Consumption (On Mode) for Energy Star-Power Consumption (Standby Mode) for Energy Star-Energy Star® compliant-Power Requirements (voltage/frequency)AC 100-240V, 50/60HzPower Saving Mode / Back Light Off ModeYesDynamic Backlight ControlYesLight Sensor-
Design
Frame colourBlack
Stand designMatt Black Chevron
Built-in Tuner
Number of Tuners (Terrestrial/Cable)1(Digital/Analog)Number of Tuners (Sat)-TV System (Analog)B/G,D/K,I,MTuner Channel Coverage (Analog)45.25MHz-863.25MHz(Depend on country/area selection)TV System (Digital Terrestrial)DVB-T/T2
Tuner Channel Coverage (Digital Terrestrial)VHF/UHF(Depend on country/area selection)TV System (Digital Cable)-TV System (Digital Sat)-CI+-
Accessories
Optional accessoriesWallmount Bracket (SU-WL450(Terminal access limitation))Depends on country selection
