Sony 50 inch, Full HD, HDR, Smart, LED TV - KDL-50W660F

Rediscover Every Detail in Full HD

Sony W660F picture processing upscales every pixel for exceptional Full HD clarity. As frames are analyzed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.

Discover Thrilling HDR Entertainment

This TV brings you the excitement of movies and games in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

A Smarter Way To Enjoy Your Smartphone

Take all the things you love on your smartphone or USB drive and enjoy them in beautiful detail on your large screen TV. Smart Plug and Play lets you easily share videos, photos, and music from multiple devices.

Emerging Sound

Your listening is as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation, whatever you’re watching.

Minimalist Design

Maximize your space, minimize your cables. This slimline HDR TV is edged in a narrow aluminum effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden.